September 18, 2026
Business

Exclusive distribution declines as OTT and creators unite for broader content access(Soban News)

Streaming platforms are easing their insistence on exclusivity, partnering with creators to release shows simultaneously on YouTube and OTTs as built-in audiences become more valuable than exclusive rights.

​Streaming platforms are easing their insistence on exclusivity, partnering with creators to release shows simultaneously on YouTube and OTTs as built-in audiences become more valuable than exclusive rights. by Soban News (international And National News)

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