November 7, 2026
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From clicks to bricks: D2C brands win shelf space in India’s top retail chains

Avenue Supermarts Ltd, which runs DMart, places new-age brands on the top shelves across categories. For instance, large value packs of Yoga Bar oats are stacked alongside established names such as Quaker Oats and Nutridelite.

​Avenue Supermarts Ltd, which runs DMart, places new-age brands on the top shelves across categories. For instance, large value packs of Yoga Bar oats are stacked alongside established names such as Quaker Oats and Nutridelite. 

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