PepsiCo’s Kurkure recently launched jowar puffs, marking a significant move as the first national brand to offer a millet-based product for adults at the mass-market prices of ₹10 and ₹20. The firm’s bet is that consumer habits have shifted to create a demand for what it calls “mindful snacking.”
PepsiCo’s Kurkure recently launched jowar puffs, marking a significant move as the first national brand to offer a millet-based product for adults at the mass-market prices of ₹10 and ₹20. The firm’s bet is that consumer habits have shifted to create a demand for what it calls “mindful snacking.” by Soban News (international And National News)
