From national campaigns to city tours, south Indian films up the promotional game for Hindi belt

South Indian films are scaling up promotions with national tours, influencer pushes, and digital buzz, inspired by RRR and Pushpa, as pre-release hype becomes key to box office success.

​South Indian films are scaling up promotions with national tours, influencer pushes, and digital buzz, inspired by RRR and Pushpa, as pre-release hype becomes key to box office success.