November 5, 2026
Business

From sponsorships to storytelling: how ITC Foods is going local with festivals(Soban News)

The festive season is an important advertising period for all consumer companies. But as regional festivals become more popular, not just in their home states but across the country, brands are trying to find ways to be present as authentically as possible. 

​The festive season is an important advertising period for all consumer companies. But as regional festivals become more popular, not just in their home states but across the country, brands are trying to find ways to be present as authentically as possible. Â by Soban News (international And National News)

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