Food safety authority FSSAI on Wednesday urged plant-based food manufacturers to adopt QR codes on product labels, saying existing labels are too small for consumers to read, as the regulator seeks to build trust in a rapidly growing sector.
Food Safety and Standards Authority of India (FSSAI) Chief Executive Officer Rajit Punhani, speaking at the 4th Plant-Based Foods Summit, said the authority was not looking to make QR codes mandatory, but wanted companies to voluntarily adopt the technology so younger consumers could scan and verify ingredient lists and nutritional content.
“The label is too small, it’s difficult to read and difficult to comprehend,” Punhani said, adding that Gen Z consumers in particular could benefit from being able to scan codes to check daily nutritional requirements.
Punhani acknowledged that the regulator faced conflicting pressures from the food industry and the medical community over the health merits of plant-based diets, and said misinformation on soci​Food safety authority FSSAI on Wednesday urged plant-based food manufacturers to adopt QR codes on product labels, saying existing labels are too small for consumers to read, as the regulator seeks to build trust in a rapidly growing sector.
Food Safety and Standards Authority of India (FSSAI) Chief Executive Officer Rajit Punhani, speaking at the 4th Plant-Based Foods Summit, said the authority was not looking to make QR codes mandatory, but wanted companies to voluntarily adopt the technology so younger consumers could scan and verify ingredient lists and nutritional content.
“The label is too small, it’s difficult to read and difficult to comprehend,” Punhani said, adding that Gen Z consumers in particular could benefit from being able to scan codes to check daily nutritional requirements.
Punhani acknowledged that the regulator faced conflicting pressures from the food industry and the medical community over the health merits of plant-based diets, and said misinformation on soci ​Latest News [ SOBAN NEWS: International and National ]
