The shift underscores a broader challenge for legacy food brands built around a single product: how to stretch beyond a strong core identity without diluting brand recall. For GRB, which was founded in 1984 and whose name is synonymous with ghee, that transition has meant launching new categories.
​The shift underscores a broader challenge for legacy food brands built around a single product: how to stretch beyond a strong core identity without diluting brand recall. For GRB, which was founded in 1984 and whose name is synonymous with ghee, that transition has meant launching new categories. by Soban News (international And National News)
