Crocs Inc., the perforated clogs commercialized by a trio of middle-aged American boating enthusiasts, has become the surprising shoe of choice for Chinese hipsters. Its comeback can provide valuable insights for Western firms struggling to connect with young consumers in a $7 trillion market where confidence has been dented.
Crocs Inc., the perforated clogs commercialized by a trio of middle-aged American boating enthusiasts, has become the surprising shoe of choice for Chinese hipsters. Its comeback can provide valuable insights for Western firms struggling to connect with young consumers in a $7 trillion market where confidence has been dented. by Soban News (international And National News)
