Influencers log out—when the likes don’t pay for the rent

India has over 8 million content creators. But for most, the dream isn’t paying. With YouTube ad rates often as low as $1 per 1,000 views and only 10% earning ₹50,000 a month, quitting content for stable jobs has become the only viable option for many. Over 200,000 creators exited since 2024.

​India has over 8 million content creators. But for most, the dream isn’t paying. With YouTube ad rates often as low as $1 per 1,000 views and only 10% earning ₹50,000 a month, quitting content for stable jobs has become the only viable option for many. Over 200,000 creators exited since 2024.