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Is the use of old Hindi songs lazy advertising or a masterstroke?(Soban News)

Brands are reviving old Hindi songs to spark nostalgia and trust, but can retro appeal truly build lasting brand equity in the age of AI-driven advertising?

​Brands are reviving old Hindi songs to spark nostalgia and trust, but can retro appeal truly build lasting brand equity in the age of AI-driven advertising? by Soban News (international And National News)

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