The aggressive expansion of ITC beyond the Aashirvad brand is yielding positive results, with its digital-first acquisitions achieving an annual run rate exceeding ₹1,350 crore in FY26. But near-term profitability remains a work in progress for these acquisitions. The aggressive expansion of ITC beyond the Aashirvad brand is yielding positive results, with its digital-first acquisitions achieving an annual run rate exceeding ₹1,350 crore in FY26. But near-term profitability remains a work in progress for these acquisitions. by Soban News (international And National News)