JioStar’s Colors bets on shades of socially-rooted stories, reality shows

JioStar’s Colors channel adopts a dual strategy focusing on fiction rooted in social truths and popular non-fiction shows like Bigg Boss. By appealing to a broader audience beyond women, Colors aims to innovate amid challenges in the general entertainment category.

​JioStar’s Colors channel adopts a dual strategy focusing on fiction rooted in social truths and popular non-fiction shows like Bigg Boss. By appealing to a broader audience beyond women, Colors aims to innovate amid challenges in the general entertainment category.