Despite the success of southern films in Hindi markets, many mid-budget productions avoid extensive marketing in North India due to high costs and limited appeal. Instead, they focus on OTT releases, limiting their theatrical presence in multiplex chains.
​Despite the success of southern films in Hindi markets, many mid-budget productions avoid extensive marketing in North India due to high costs and limited appeal. Instead, they focus on OTT releases, limiting their theatrical presence in multiplex chains. by Soban News (international And National News)
