Marketing That Works: A book on how ‘unify, magnify, amplify’ builds brands(Soban News)

After laying the foundation to the UMA model in the first half of the book, Mr Das Gupta offers 28 nuggets, each looking at one aspect of the Indian consumer that has changed

​After laying the foundation to the UMA model in the first half of the book, Mr Das Gupta offers 28 nuggets, each looking at one aspect of the Indian consumer that has changed by Soban News (international And National News)