As ads become more digital and media gets complicated, services offered by the advertising industry are getting commodified, automated, and simply co-opted by Big Tech and consulting firms. Omnicom and Interpublic Group have merged to survive. Will the move pay off?
​As ads become more digital and media gets complicated, services offered by the advertising industry are getting commodified, automated, and simply co-opted by Big Tech and consulting firms. Omnicom and Interpublic Group have merged to survive. Will the move pay off? by Soban News (international And National News)
