Mint Explainer: From Taj to Nutella, why more brands are racing for the ‘well-known’ trademark tag

Under trademark law, a “well-known” mark is one that’s recognised by the general public beyond its specific industry. Mint explains why more brands are moving courts for the ‘well-known’ tag and how they use it

​Under trademark law, a “well-known” mark is one that’s recognised by the general public beyond its specific industry. Mint explains why more brands are moving courts for the ‘well-known’ tag and how they use it