November 15, 2026
Business

New e-commerce rules may force brands to rethink short-term discounts(Soban News)

New e-commerce regulations in India, starting January 2027, mandate transparency in pricing by displaying past prices alongside current discounts. Brands may need to adjust promotional tactics, potentially influencing sales patterns significantly during peak shopping periods.

​New e-commerce regulations in India, starting January 2027, mandate transparency in pricing by displaying past prices alongside current discounts. Brands may need to adjust promotional tactics, potentially influencing sales patterns significantly during peak shopping periods. by Soban News (international And National News)

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