OTT turns viewers into shoppers: Buy the outfit your favourite actor is wearing in real time(Soban News)

JioHotstar lets you make impulse buys directly from shows, creating a new revenue stream beyond ads and subscriptions. This could redefine how brands engage audiences.

​JioHotstar lets you make impulse buys directly from shows, creating a new revenue stream beyond ads and subscriptions. This could redefine how brands engage audiences. by Soban News (international And National News)