Prasar Bharati's WAVES platform is adopting a watch-time-based payout model, reflecting a broader push by streaming services to link content spending to actual viewer engagement—raising fresh questions for smaller creators and regional studios. Prasar Bharati's WAVES platform is adopting a watch-time-based payout model, reflecting a broader push by streaming services to link content spending to actual viewer engagement—raising fresh questions for smaller creators and regional studios. by Soban News (international And National News)
