Business

Owning the screen: Why film celebrities are backing cinemas(Soban News)

Allu Arjun joins southern stars in cinema ownership, a trend that bolsters brand equity and audience connection. Despite potential benefits, the exhibition business faces challenges such as high operational costs and the need for balanced content programming. 

​Allu Arjun joins southern stars in cinema ownership, a trend that bolsters brand equity and audience connection. Despite potential benefits, the exhibition business faces challenges such as high operational costs and the need for balanced content programming.  by Soban News (international And National News)

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