Podcasting Is a Talent Business. SiriusXM Is Intent on Winning.

The company famous for car radio and Howard Stern has recently climbed the podcast charts by betting hundreds of millions of dollars on shows like “Call Her Daddy” and “SmartLess.”

​The company famous for car radio and Howard Stern has recently climbed the podcast charts by betting hundreds of millions of dollars on shows like “Call Her Daddy” and “SmartLess.”