<p>A study of 5,355 U.S. firms over 20 years found both opportunities and risks for companies that embrace these narratives—and those that try to stay on the sidelines.</p><p>A study of 5,355 U.S. firms over 20 years found both opportunities and risks for companies that embrace these narratives—and those that try to stay on the sidelines.</p> HBR CMS [ SOBAN NEWS: International and National ]