Sazerac banks on India’s affluent consumers to drive bourbon whiskey sales

India has long been dominated by Scotch and domestic whiskies, but bourbon, with its sweeter and more approachable profile, is beginning to attract young drinkers and premium consumers.

​India has long been dominated by Scotch and domestic whiskies, but bourbon, with its sweeter and more approachable profile, is beginning to attract young drinkers and premium consumers.