Seeking subs: How the Amazon’s cost and revenue focus is altering Prime Video in India

Despite a headstart over rival Netflix, Amazon Prime Video is struggling with slowing growth in its subscriber base. Can injecting ads in paid subscriptions help it keep the pace and recoup the cost of the pricey original content it commissions in India?

​Despite a headstart over rival Netflix, Amazon Prime Video is struggling with slowing growth in its subscriber base. Can injecting ads in paid subscriptions help it keep the pace and recoup the cost of the pricey original content it commissions in India?