Indian users spend nearly nine hours a day across more than five media channels, from OTT and CTV (connected TV) to mobile, display, audio, and gaming, but most ad campaigns still run on fewer than three platforms, often with little coordination, according to a report by The Trade Desk.
Indian users spend nearly nine hours a day across more than five media channels, from OTT and CTV (connected TV) to mobile, display, audio, and gaming, but most ad campaigns still run on fewer than three platforms, often with little coordination, according to a report by The Trade Desk.
