October 29, 2026
Business

Short and snacky: Local OTT services bet on micro-dramas to cater to changing viewer preferences(Soban News)

Indian production houses are increasingly investing in micro-dramas, aiming to attract younger audiences with shorter, engaging content. While this trend mirrors global patterns, challenges remain in monetization and competition with larger platforms.

​Indian production houses are increasingly investing in micro-dramas, aiming to attract younger audiences with shorter, engaging content. While this trend mirrors global patterns, challenges remain in monetization and competition with larger platforms. by Soban News (international And National News)

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