October 8, 2026
Business

Starbucks Struggles to Find a New Identity in Cutthroat China

When a group of private equity investors and Chinese technology companies were asked for ideas on how they would revive Starbucks Corp.’s fortunes in the world’s second-largest economy, the most common advice was: Be a lot more like the local competition that beat you.

​When a group of private equity investors and Chinese technology companies were asked for ideas on how they would revive Starbucks Corp.’s fortunes in the world’s second-largest economy, the most common advice was: Be a lot more like the local competition that beat you. 

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