Streaming platforms back niche films to target box office revenue before online release

Streaming platforms are backing theatrical releases, which could enhance revenue and develop a market for niche films. Companies like Apple and Prime Video are co-producing films for theatrical runs, leveraging their audience data to attract talent and promote content effectively.

​Streaming platforms are backing theatrical releases, which could enhance revenue and develop a market for niche films. Companies like Apple and Prime Video are co-producing films for theatrical runs, leveraging their audience data to attract talent and promote content effectively.