Long-format web originals in India face challenges, with only 27.7 million views for the top show. Short-form content dominates due to social media’s instant gratification and reduced attention spans, while long-form content needs strong storytelling to retain viewers.
​Long-format web originals in India face challenges, with only 27.7 million views for the top show. Short-form content dominates due to social media’s instant gratification and reduced attention spans, while long-form content needs strong storytelling to retain viewers. by Soban News (international And National News)
