India’s creator economy is increasingly shaped by talent management agencies that scout influencers, secure brand deals and scale their reach. But as these agencies package creators for algorithms and advertisers, questions are emerging over how much of an influencer’s voice is truly their own.
India’s creator economy is increasingly shaped by talent management agencies that scout influencers, secure brand deals and scale their reach. But as these agencies package creators for algorithms and advertisers, questions are emerging over how much of an influencer’s voice is truly their own. by Soban News (international And National News)
