The new paradox of fame: Why hit movies don’t guarantee brand traction for actors anymore(Soban News)

While subject-driven stories draw crowds, experts reveal brands prioritize an actor’s consistent digital presence and public image over episodic box office wins.

​While subject-driven stories draw crowds, experts reveal brands prioritize an actor’s consistent digital presence and public image over episodic box office wins. by Soban News (international And National News)