September 19, 2026
Business

The OTT paradox: More shows than ever, but fewer real hits(Soban News)

Data from Ormax shows a handful of Indian OTT originals dominate viewership while most titles struggle for attention, highlighting growing audience polarization on streaming platforms.

​Data from Ormax shows a handful of Indian OTT originals dominate viewership while most titles struggle for attention, highlighting growing audience polarization on streaming platforms. by Soban News (international And National News)

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