September 23, 2026
Business

Under-30s now drive 57% of Hindi box office, forcing a strategy shift(Soban News)

While studios lean heavily into viral trends and youth-focused pricing to win over Gen Z, the shrinking pool of broad family entertainers leaves a gap in smaller markets.

​While studios lean heavily into viral trends and youth-focused pricing to win over Gen Z, the shrinking pool of broad family entertainers leaves a gap in smaller markets. by Soban News (international And National News)

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