September 21, 2026
Business

Why celebrity endorsements continue long after contracts officially expire(Soban News)

The Madras High Court dismissed Tamannaah Bhatia’s plea against a soap maker over post-contract image use. Experts say such misuse—now including AI-generated likenesses—is rising, underscoring the need for tighter contracts and stronger evidence collection. 

​The Madras High Court dismissed Tamannaah Bhatia’s plea against a soap maker over post-contract image use. Experts say such misuse—now including AI-generated likenesses—is rising, underscoring the need for tighter contracts and stronger evidence collection. Â by Soban News (international And National News)

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