Small brands aren’t holding back this festive season to beat the slump

Direct-to-consumer brands are frontloading festive investments and spending more on promotions. Demand has been subdued so far this year. Will this aggressive approach help to shake off the gloom?

​Direct-to-consumer brands are frontloading festive investments and spending more on promotions. Demand has been subdued so far this year. Will this aggressive approach help to shake off the gloom?