Kevin Vaz, CEO of entertainment at JioStar, said at FICCI FRAMES that the blackout of viewership data since 3 July is disrupting ad planning for broadcasters and agencies during peak festive campaigns.
​Kevin Vaz, CEO of entertainment at JioStar, said at FICCI FRAMES that the blackout of viewership data since 3 July is disrupting ad planning for broadcasters and agencies during peak festive campaigns. by Soban News (international And National News)